Own the website, digital experience, MarTech stack, analytics, and operational systems that support enrollment, engagement, and organizational growth. Lead platform strategy, UX, search visibility, analytics, automation, accessibility, and digital transformation initiatives across a complex multi-audience ecosystem.

• Own the strategy, operation, and continuous evolution of a $4M+ multi-audience website, ecommerce platform, and supporting digital ecosystem.
• Develop strategic roadmaps for website modernization, AI adoption, accessibility, search visibility, and digital transformation.
• Lead structured data, SEO, GEO, and AI-discovery initiatives improving visibility across Google, ChatGPT, Claude, Perplexity, and emerging discovery channels.
• Built and operate Beacon, a custom operations platform managing the lifecycle of 400+ programs annually across planning, scheduling, finance, registrar, and web publishing.
• Conceived and operated survey-driven campaigns generating $495K+ in revenue with 39% new customers across 241 orders.
• Built and operate a lead capture system driving 1,000+ high-intent leads from inactive program pages.
• Built and operate a recommendation engine and analytics framework tracking behavior from impression to purchase.
• Authored WCAG 2.2 AA compliance guidelines and documentation.

Managed multiple client websites for the agency, including high-value production sites, handling custom development, content management, and incident response. Engaged via Alt9 Design (contracted by Rocket Launch Agency).

• Managed and maintained multiple production WordPress sites for the agency, including high-value client sites.
• Production incident response: hacked-site remediation, fatal-error debugging, and emergency troubleshooting on live sites.
• Designed and built full sites including Domenico's, War Heroes on Water, Buckingham Investments, and Triden Group.

Acquired and renovated residential property as value-add investments while taking select freelance web projects.

• Acquired and renovated residential property as value-add investments while taking select freelance web projects.

Partnered with a small, bespoke agency of seasoned developers and a designer whose prior work spanned major brands like Gillette and Merrill Lynch. Owned client relationships, technical strategy, and delivery across cultural, civic, nonprofit, and commercial clients. Won competitive RFPs end to end: set the technical approach, prototyped, then built alongside the team.

• Led design and delivery of custom WordPress platforms, applications, and plugins across client and agency projects.
• Owned and operated SEO, Google Ads, social, and content marketing strategies across clients.
• Built and operated lead generation systems, funnels, and conversion optimization workflows.
• Delivered API integrations across CRM, marketing, and third-party systems.
• Designed and delivered municipal systems, nonprofit platforms, and operational tools.
• Led hacked-site recovery, platform stabilization, and resolved technical debt and security issues across multiple environments.

Owned technology, systems, marketing platforms, and infrastructure for a fintech and financial services group managing $500M+ in funds. Member of the Executive Leadership Team from the company's inception, alongside the CEO and COO.

• Designed and operated digital funnels contributing to $32M+ in funds-under-management leads over two years.
• Lead system fed a multi-product wealth practice: SMSF, life insurance, mortgages, property investment, and retirement planning.
• Built and managed a multi-site SEO content network with a small ghost-writing team, dominating search rankings across major Australian cities.
• Built an early-adopter Skype-based call center with virtual-number routing, scaling inbound call handling without dedicated agents.
• Led B2B advisor acquisition campaigns across financial media, Google Search, and print.
• Customized Xplan (the financial advisor platform) to automate adviser back-office workflows and accelerate Statement of Advice delivery.
• Led the group's transition to a paperless, remote-capable operation built on a custom intranet and cloud technologies, winning an industry award for business innovation.

Frontend developer and UX designer on a fintech SMSF platform automating compliance, reporting, and investor workflows.

• Designed and built frontend systems, onboarding, dashboards, and reporting interfaces for complex financial user journeys.
• Built and operated affiliate and referral systems for early user acquisition.
• Supported Google Ads, landing pages, and conversion-focused UX.